<aside> ℹ️ TL;DR
The voice of TDA Connect should be inclusive, empathetic, and professional. Content should reflect the supportive and uplifting nature of the TDA community while maintaining a sense of credibility.
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Voice refers to TDA Connect’s consistent values and identity through all written communication. These voice guidelines are designed to create a positive experience for all TDA graduates.
Foster a welcoming environment by respecting diverse opinions, backgrounds, and cultures. Content should be clear, thoughtful, nonjudgmental, and accessible. Content should never discriminate or marginalise any individual or group. Use plain language, and provide relevant context and explanations to ensure that content is easily understood and meaningful to all.
Strive for meaningful connections by making space for each user’s unique story. Be sensitive to community challenges and offer support and guidance. Content should be well-researched and actively seek feedback from users. Content should encourage users to share and promote engagement in the community.
Maintain a standard for communication that is respectful and considerate. Aim to strike a balance between approachable and authoritative. Provide accurate and reliable information to be trusted as a credible source.
Tone adapts the voice to be appropriate in different situations. Use these guidelines to adjust the tone of TDA Connect.
Used for welcome copy, success messages and uploads, and expanding your community (creating a group, joining a group, and adding a friend).
| DO ✅ | DON’T ❌ |
|---|---|
| Confirm that the user completes the desired task | Sound overly enthusiastic |
| Sound encouraging | Use superlatives, overstatements, or exaggerations |
| Keep it professional | Be too casual or use exclusive language |
Used for directions, informational copy, and body copy.