Introduction

Welcome to the TDA Connect Content Style Guide.

This guide is designed to ensure consistency and professionalism in all content produced for TDA Connect, the vibrant community platform for graduates of The Dream Academy (TDA). This is a living document that should evolve as TDA Connect grows.

Audience

Our target audience are The Dream Academy graduates who have completed their journey at TDA. They are a diverse group of individuals who share a common bond: the transformative experience at TDA. They are passionate, ambitious, and eager to make a positive impact in their community. They value personal growth, lifelong learning, and the power of community. When creating content for TDA Connect, always keep in mind the interests, needs, and aspirations of our audience.

TDA Key Points

The Dream Academy is a structured course for LGBTQIA+ displaced persons.
The course provides leadership development, socio-emotional learning, and employability skills training.
The course is a 10-week intensive programme led by the LGBTQIA+ refugee community.
The Dream Academy helps students to create connections and pathways for their future.
The Dream Academy empowers students to stand up for themselves and their community.
The Dream Academy provides students with skills, knowledge, and resources to have a reliable and sustainable income.

TL;DR

The voice of TDA Connect content should be inclusive, empathetic, and professional. It should reflect the supportive and uplifting nature of the TDA community while maintaining a sense of credibility.

General Rules

Aim for 7th-9th grade English Literacy
Use active voice and conversational language
Write clear, concise copy