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Table of Contents

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Research Objectives

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• Evaluate how finEQUITY’s website design compares to organizations with similar missions and objectives
• Identify other organizations’ solutions to user flow, credibility, and accessibility challenges

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The Set Up (Cass)

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Sprint 1

To complete the competitive analysis, the team sought out competitors which provided support to formerly incarcerated individuals through financial coaching or connecting people to credit monitoring services, no-fee bank accounts, or credit-building services.

Below are the sites used in the competitive analysis.

• Impact Justice
• Prison Entrepreneurship Program
• Defy Ventures
• Root & Rebound: Reentry Advocates
• First Step Alliance: A non-profit organization
• Empowering Women Impacted by Incarceration

A team member chose a competitor and analyzed their website over 6 metrics: Credibility, Organization Branding, Audience Community & User Journey, Services, Community & Engagement, and Inclusivity & Accessibility.

We use the themes found to complete a SWOT analysis and hone in on actionable insights to inform our research objectives and methods.

Competitor Evaluation Task

Competitive Analysis Matrix FigJam

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Findings and Recommendations

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[What are our findings? What recommendations are we making? The recommendation page can include screenshots of websites that do that thing well (see first recommendation under credibility)]