Objectives:

To understand how FinEquity can better serve its audiences, we are conducting a competitive analysis of peer organizations. These are organizations that, like FinEquity, offer financial health services to justice-impacted individuals or community members more broadly.

Based on team suggestions, the UXW, UXD, and UXR team leads have voted on 6 organizations that will be most impactful to research. While each UX team is evaluating the same organizations, we’re each looking for different things. Our ultimate goal is to align on how to strategically approach FinEquity’s website redesign.

Instructions:

Each apprentice and each lead will take 1 of 6 organizations to evaluate on the following criteria:

1. Organization
2. Audience
3. Services
4. Community and Engagement
5. Credibility
6. Inclusivity & Accessibility