<aside> ❗ EH Website Desktop User Google Analytics Report

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<aside> 👉 Note: for in-app user engagement insights (from April 2022 to June 2022), refer to this report from Tech Fleet EH Mobile Team.

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Summary

Data range: Aug 1, 2021 - Aug 31, 2022 (a full year)

Data source: Google Analytics “www.earthhero.org (master)”

Contact for questions: @Tina Tan | 📩 [email protected]

Report date: Sep 21, 2022

Website engagement overview

Where is the most user interest (measured by pageviews)?

Traffic by page

  1. Homepage
  2. App
  3. Actions
  4. Team
  5. Get Involved

Screen Shot 2022-09-23 at 12.43.31 AM.png

After landing on the homepage, traffic by page

  1. App
  2. Team
  3. Actions
  4. Get Involved
  5. Contact

Screen Shot 2022-09-23 at 12.53.31 AM.png

Where is the least interest (measured by pageviews)?

  1. Donate
  2. Contact

Where do people drop the most (measured by sessions)?

  1. After the app page, 87.1% of users dropped off
  2. After the home page, 62.8% of users dropped off

The most common behavior flows

  1. homepage -> app (38%)/team/actions/get involved/contact page
  2. app page -> users drop off (87%)

Audience demographics