If we want to use UserBit to help analyze interview findings, here are the steps I think we could take:

1. Prep for analysis by inputting interview questions
2. Input interviewees into UserBit
   1. Tag users with user segments that help categorize users by their main characteristics (could be demographic, employment status, etc.)
      1. Location
      2. Gender
      3. Profession
      4. Age range
      5. Employment status
3. Record and transcript interviews using Vowel.
4. Input transcripts into UserBit
5. Tag interview responses
6. Analyze data using UserBit’s charts tool

Pros:

• We can use UserBit’s charts tool to analyze data quickly, without affinity mapping.
• We can use the charts generated from UserBit to back up our insights.

Cons:

• Affinity mapping is a great tool to visually analyze data, so I’m not sure we should take it out completely… Maybe we could do both: affinity mapping and tagging interviews in UserBit?