Figma File — https://www.figma.com/file/bv6RN4PMfMCxEcbaxfsdIK/Food-Distro----Personas?type=design&node-id=0-1&t=4ieWxo3vrygttXw7-0

GIVER

DEMOGRAPHICS

• Individual consumers
• 25-50 years old
• Single, married, family focused

FRUSTRATIONS

• Not any easy or accessible ways to reduce food waste available
• Coordinating time to get rid of excess food is time consuming and often inconvenient

GOALS

• Reduce food waste
• Connection within their community
• Live a more sustainable lifestyle

MOTIVATORS

• Convenience — easy, accessible options to get rid of excess foods that are convenient to current schedules
• Social impact — “feel good” feeling of doing something good for the community and/or environment

HOW CAN WE HELP? — FEATURES

• Posting template will help create ease and consistency when posting excess food
• Social impact information will help inform users of their individual impact on their community and environment (a feature to be added later)