Documentation Type | Method |
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Last updated | November 12, 2023 1:37 PM |
Research Type | Exploratory/Generative |
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A user experience map is a method of visualizing the entire end-to-end user experience that an average user will go through in order to accomplish a goal. It's product and service-agnostic, so it's used for understanding general human behavior in a larger context.
Hypotheses, goals & research questions
This part of the project focuses on utilizing mouse flow data to answer the research questions corresponding to this method.