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File: https://www.figma.com/design/5OnSnxc6jNBWXVH3WoxxOq/Usability-Testing-2-|-Phase-3?node-id=1-165&t=up6JxapHIMDvIXuC-1

Link to Research Questions: https://docs.google.com/document/d/1w33YnoFnzKtS1x_e6tJd_y6WDMexgYrXp6Lo8epXJao/edit?usp=sharing

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• Table of Contents

🎯 Objective

The goal of this test is to evaluate the clarity and effectiveness of the updated landing page design. The new landing page design includes revised sections modified with findings from the first usability testing and the new butterfly (Tanamá) and sponsor booth features.

Research Goals:

• Ensure the redesigned user flow for the Islands sets appropriate expectations
• Assess clarity and user comprehension of redesigned landing page sections
• Measure user sentiment towards Tanamá and the sponsor booth feature
• Pinpoint other usability issues and opportunities for improvement

💡 Research Questions

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Research question brainstorming (by UXD & UXW)

• https://www.figma.com/board/KYsSlXjgFJWZK2NXGCJaY2/[UXW-UXD]-Landing-Page-Hi-Fi?node-id=157-2159&t=bIcpxHX7r2jNoOvL-4 </aside>

Link to Research Questions: https://docs.google.com/document/d/1w33YnoFnzKtS1x_e6tJd_y6WDMexgYrXp6Lo8epXJao/edit?usp=sharing