Usability Test Results

Affinity Map

Participant 1: Monday, July 25 at 11AM EDT

Tasks	Start (timestamp)	End (timestamp)	Total time (minutes:seconds)
Exploring “Hub” page	14:15	15:40	01:25
Creating a Post	16:39	18:26	01:47
Submit Post	20:30	20:45	00:15
Edit Post	20:54	21:15	00:21
Review Submitted Post (Final Preview Page)	21:23	22:00	00:37
Find Submitted Post	22:47	24:27	01:40
Exploring “My Account” features	26:16	27:19	01:03
Find Feedback for Submitted Post	29:00	31:46	02:46
Find Posts by Other Users	33:20	33:26	00:06
Exploring “Explore” Page	34:16	39:20	05:04
Find a Friend’s Post	40:53	41:01	00:08

Other Notes:

For “Find a Friend’s Post” task, time was calculated to the point the participant found the user bar. There was an additional conversation where they shared their thoughts about the Search icon and functionality from 41:41 to 42:09 (00:28), which makes it a total of 00:36 for this tasks if you include that conversation

Participant 2: Tuesday, July 25 at 1:30PM EDT

Tasks	Start (timestamp)	End (timestamp)	Total time (minutes:seconds)
Exploring “Hub” page	31:26	38:11	7:15
Creating a Post	38:39	40:48	2:09
Submit Post	41:00	41:16	0:16
Edit Post	41:32	41:50	0:18
Review Submitted Post (Final Preview Page)	42:12	42:17	0:05
Find Submitted Post	43:29	46:21	2:52
Exploring “My Account” features	44:55	47:24	3:31
Find Feedback for Submitted Post
Find Posts by Other Users	47:28	48:55	1:27
Exploring “Explore” Page	48:55	50:35	1:40
Find a Friend’s Post
Find Favorite/Bookmarked Posts	50:58	51:09	0:11

Other Notes:

people don’t find creative posts interesting
Note: Between36:36 and 37:21 (1:15), we had a sidebar about how the participant prefers to receive notifications in general, so the time talking about the Hub page itself outside of that exchange would be 6 minutes.
Note: I forgot to ask participant to interact with feedback feature during posting flow.
Note: from 44:01 to 44:44 Kacy was having audio issues, so total time on task minus that for finding the submitted post could be 2:09. Not sure which time we should count since participant was able to spend that 43 seconds studying the page and thinking about where she’d go to find the post.

Participant 3: Wednesday, July 27 at 3 p.m. EDT

Tasks	Start (timestamp)	End (timestamp)	Total time (minutes:seconds)
Exploring “Hub” page	17:40	21:46	4:06
Creating a Post	22:10	27:28	4:15*
Submit Post	27:30	27:34	0:10*
Edit Post	27:46	27:57	0:10
Review Submitted Post (Final Preview Page)	29:24	30:26	1:02
Find Submitted Post	31:14	33:47	2:34
Exploring “My Account” features	33:53	37:53	4:00
Find Feedback for Submitted Post
Find Posts by Other Users	41:56	42:11	0:15
Exploring “Explore” Page	42:26	47:44	5:18
Find a Friend’s Post	47:59	48:41	0:42
Find Favorite/Bookmarked Posts	48:58	49:14	0:16
Exploring “Favorites” Page	49:29	53:07	3:38

*Other Notes:

From 24:47 to 25:50 (duration 1:03), there was a minor hiccup of trying to go back into feedback flow, so the total time for Creating a Post task will be 4:15 instead of 5:18