Important Actions Items and Housekeeping

• Preparing handoff documentation for Phase 1
• Reminders
  • Upload deliverables to:
    • TMV Google Drive
    • Notion
  • Update Brenaea’s checklist/to-do list

Agenda

• UX
  • Survey Overview
  • Competitive Analysis
  • Assumptions and Validations
  • Themes and Insights
• Product Strategy
  • PRD Overview
  • Problem Statements
  • Features List
  • Assumptions and Dependencies
  • MVP Considerations and Success Metrics
  • MVP Prioritization Handoff
  • Roadmap

UX

Survey Overview

• Open to current and potential sisters from Aug. 23-28
• 450 total survey responses
• 36 current sisters, 414 potential sisters
• Vast majority between the ages of 25-44
• More than 92% identifying as Black, Brown, or mixed

Competitive Analysis

• Participants were asked about apps they imagine TMV could model after (useful for further secondary research by the UX team):
  • The Heritage Mom
  • HSDLA
  • Sankofa Homeschool Collective
  • Wunder App
  • ABC Mouse
  • Discovery K12
  • brightwheel

Assumptions and Validations

• We assumed that the current app/website has kept users from taking advantage of TMV
  • Most users (66.7%) said no
  • When asked if the users have participated in the Sister Pass Weekend:
    • 43.5% said no
      • explore why they said no
    • 27.3% said they’re not familiar with it
      • may need to market further

Recommendations

• Survey more paying TMV members
• Conduct face-to-face interviews for more refined data