• Things to consider:

  • When choosing what to ask in a survey, think about the information you want a number for;
  • Save open-ended questions until the end, if possible;
  • When recruiting, don’t ask “Are you willing to take a survey.” Ask a really good question in the recruitment materials;
  • Surveys need to be worth the time for the user;
  • Start strong with your questions - save some of the boring stuff for later;

• Aim for 10-20 questions (especially if they’re on the shorter side)

  • 4 topics of 5 questions

• Not too many short-answers/open-ended

• Topics Assignment: Everyone gets a topic and do 10 questions, then pass them around

  • Chris: First experience with crypto;
  • Anthony: Desired features, products, and blockchains;
    • Knowledge of Kadena and other blockchains
    • What wallets/blockchains are used most
  • Isabella: Concerns/Security;
  • Rachel: Sources of info/learning/research into crypto
  • Other: Experience level; Age; Country

• Decide whether any are mandatory

• Due: Monday before team meeting

• Topics

  • Psychography
    • Risk-level
    • Tech level
    • Age
    • Industry
    • Other investments
      • Strong points
      • Pain points
      • Areas of improvement
  • First learning of crypto
    • Passive/ Active
    • Source
      • Impression about source
      • Areas of need
    • Initial thoughts
  • Concerns using crypto
    • Security
    • Price volatility
    • Accidental loss of funds
    • Theft of funds
    • Lack of regulation
    • Over-regulation
  • Information
    • Trusted sources for crypto news
    • Communities
    • Social media pages
  • Wallets used
    • Hardware wallets
    • Kadena
    • How to choose wallets
    • Ranking wallets
    • Necessary features
    • Portfolio management built-in or separate?
  • Blockchains used
    • Kadena?
  • How crypto is used
    • NFT, Invest, Purchase, etc
  • First experience
    • Transaction
    • Wallet
    • Blockchain
  • Motivation for learning about crypto
    • Motivation for continuing to use crypto
  • Thoughts and opinions re: NFTs
  • Security
    • Trust level
    • ever been hacked
    • ever lost money

Rachel: Sources of info/learning/research into crypto

1. How do you learn about crypto (type and brand)?
   1. News
      1. Online/offline
   2. Social media
   3. Youtube videos
   4. Word-of-mouth
   5. Seminars
   6. Other: (Open field)
2. Why do you choose these sources of information?
   1. Credibility
   2. Accessibility
   3. Understandability
   4. Other: (Open field)
3. Which sources of information have been effective in learning crypto?
   1. News
      1. Online/offline
   2. Social media
   3. Youtube videos
   4. Word-of-mouth
   5. Seminars
   6. Other: (Open field)
4. What do you like about these sources of information?
   1. All open fields
5. What do you dislike about these sources of information?
   1. All open fields
6. How could these sources of information be improved?
   1. All open fields
7. Which areas of crypto are difficult to understand?
   1. Terminology
   2. Technology
   3. Costs
   4. Risks
   5. Other: (Open field)
8. What other information sources are you looking for?
   1. All open fields
9. What motivates you to learn about crypto?
   1. Financial
   2. New technology
   3. Controversy
   4. Other: (Open field)
10. Which areas of crypto interest you the most?
    1. Technology
    2. Application
    3. Value to User
    4. Other: (Open field)