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Sprint 3: Meeting Notes

Team Updates

Each team should provide a brief overview of what they’ve been up to during the sprint and point readers to resources they’ve used to complete their work.

Research Team

Design Team

Writing Team

Development Team

• thinking about engagement methods: fine line between positive habits that serve customers and negative addictions
• Jose shared (non-deceptive pattern-based tactics to increase engagement) tips from Hooked:
  1. Habits can drive unprompted user engagement (can lead to supercharged growth for the company)
  2. How to establish habits using Hook model
     1. Trigger
        1. Can be external: advertising, paid promotion, celebrity endorsement, media coverage, viral content, invitations from biz itself or other users
        2. Internal: could be feelings of loneliness, boredom, frustration, desire to grow/learn
     2. Action: Once triggered, they should have to take an action. Should be small [set up goal, view prompts, add to folio?]
        1. Must have ability to take action
        2. Must have motivation
        3. Must have trigger
     3. Variable reward
        1. Must be variable
     4. Investment

Strategy Team