Summary

Kickoff Demo

Sprint 1 Demo:

• Kickoff Analysis
• Academic Research
• Prep for User Research
• Prep for Competitive Analysis
• Determine Research Goals for Week 3

Phase 1, Weeks 1/2 Client Meeting Notes

Justin’s Notes

Wendy and I created a google doc summarizing the first 2 Sprints. That document ended up being about 7 pages long. If you want to look it over I will provide a link below and following that you can find a much briefer summarization of Sprint 1.

https://docs.google.com/document/d/1UsodaKPtxzSmGw7dQyzBNOphfyo3JHNP7gT84ka7x48/edit?usp=sharing

Kick-Off Meeting Summary

When asked about her goals for the project, she says she wants to build on the existing platform to enhance connection and well-being: “Something that adds a different element than what’s on the website that makes it easier for people to find each other, connect with each other, be inspired, and increase their mental health–whatever that looks like. Something that really adds what’s on the website right now.”

Common themes and areas of interest that emerged:

1. Freedom of expression

2. Individuality

3. Sustainability

4. Meaningful Connection

5. Need for Reinforcement

Main Pain Points and Possible Solutions or HMW (How Might We’s)

1. User Engagement and Adoption
   1. People who use the app drop off after a short period of time. “The excitement fades out over time. The connecting piece is missing.”
   2. HOW MIGHT WE: Improve engagement and prevent rapid abandonment?
2. Social Media Toxicity
   1. Social media can be toxic, from the ways users treat each other, to the tactics that social media companies use to increase profits
   2. HMW: Increase mental well being in people while also having a successful app? IE: Provide a positive alternative that is engaging and will attract an audience while avoiding the pitfalls of social media at large.
3. Forum Functionality
   1. Nikki brings up expanding the forum function quite a bit when I am reading through the notes. I am not sure if the team ever fully pursued this idea?
4. Visibility
   1. People simply do not know about TST
   2. HMW: encourage current users to spread the word about TST. HMW get new users?