Date: Friday, March 7, 2025

1. Key Discussion Points

Product Strategy & Vision Updates

• Alexi King introduced the refined vision for the AI-powered content creation tool emphasizing its focus on health and wellness content creators.
• The product tenets include:
  • Saving time for users.
  • Building trust through verified sources.
  • Engaging audiences effectively.
  • Ensuring scalability for future growth.
• The team is refining wireframes and validating concepts, prioritizing template prompts and source previews to enhance the user experience.

User Insights & Research Findings

• Phillip Lee presented insights from 300+ conversations on the PlayLab platform showing high engagement but a need for improved documentation for the chatbot.
• Oana Ozunu detailed various use cases including requests for physical materials expanding the platform’s applications.
• Users expect the chatbot to act as a collaborative partner handling diverse requests efficiently.

Wireframe Development & Design Exploration

• Sidney Yan & Sampada Lele presented two UI approaches:
  • Combined UI: Integrates research and content creation in one interface.
  • Separate UI: Maintains research and content creation as distinct workflows.
• Discussion focused on usability trade-offs between structured navigation and flexibility.
• A-B testing and user feedback will determine the final design direction.

AI Integration for Research & Content Creation

• Sampada Lele showcased how AI enables topic research and content generation through a seamless workflow.
• Users can import AI-generated research into a Creator Studio where they can refine content for their audience.

Introduction of "Content Companion" Tool

• Brinleigh Murphy-Reuter suggested a rebranding of the fact-checking tool, proposing “Content Companion” instead of "VeriCite."