Clarity of Process: Make it clear, and easy for folks to go through the process/understand how to submit an evaluation and direct contact.
Easily navigate the evaluation form - (where there doesn’t have to be too much handholding)
Ease of UI use
Streamline info/keep in the loop.
communicating updates + progress
Shipping status (Has it been shipped?)
Evaluation status (eg is it evaluated yet?)
Make sure that there is a clear, easy process timeline so people are well informed about the process.
Nothing really similar in terms of the format. Competitors; they found were through annual competitions- Goodfood, Phase Yes, (not designed by producers/unhelpful/not iterative/too sparse and inflexible), service that exists but not visual comparison.