Up to now: mainly through the pilot program

Entry point:

• American cheese society partnership
• potential network: the good food foundation
• Small business owners

Email marketing

Online advertising

• arts / food community

Partner with incubators

• Planing to run a campaign “giving Tuesday” to fund evaluations for those involved in incubator programs.  Focus specifically on diff marginalized communities.

What is the approval process for producers?

• Provide proof of any of the various certifications accepted by Ruminant.
• If they do not have the certifications they can provide written responses on their practices.
• For those that do not provide enough information to be evaluated, an interview would be needed to make sure they meet the criteria.