How do you acquire evaluators

Through social media, put out posts for the pilot before and got overwhelming responses.  Want to do a larger push soon to have people on the waiting list.

What are the criteria for evaluators (i.e the process of becoming evaluators)?

• Upload a resume to show their certifications.
• Upload a certification.
• If they do not have any of the above, they can provide a letter of recommendation.

How do you make connections manually at the moment?

Currently, mainly both sides. Complete a form, sent it onto Excel, and electronically match the variables. Intake- most work in retail, some in the distribution of food world, someone specifically wanted that at least half are in retail because she wants accurate pricing information.  She had 6-7 evaluators and made sure at least 3 were in retail.

1st round: Ruminate tells producer (these are who I would've matched you with does it make sense? and producer can say no actually I don’t want anyone in retail for instance)

2nd round: they asked producers after the fact (did the matching work out?)

3rd round: some producers want a specific ratio (i.e where they want a certain number in retail)

Do producers mail the product to evaluators?

• Yes; the spreadsheet includes name, job title, address, if interested in a phone convo afterward,
• Initially allowed evaluators not to share their name/job, but then they didn’t care.

Do producers also want feedback from marketing imagery?

Yes

What is the evaluation process for a product?

The evaluation form has 4 distinct sections:

• Packaging
• Aesthetics