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Table of Contents

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Project Overview

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[Describe finEQUITY and goals outlined in the finEQUITY role description document]

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Research Statements

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• We want a deeper understanding of the experiences of reentry partner organizations and justice-impacted individuals to ensure we are building the right features.

• We want to better understand how current users interact with the finEQUITY website to improve the experience for those accessing finEQUITY’s services.

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Research Objectives

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1. Learn about the makeup of reentry Partner organizations and the backgrounds of justice-impacted individuals
2. Discover our target users’ current process for finding financial reentry services and identify barriers to accessing those services.
3. Understand people’s motivations and needs when arriving at the old finEQUITY website.
4. Learn about people's specific pain points and frustrations with the old finEQUITY website and how they would improve it.
5. Evaluate how accessible, intuitive, and trustworthy the new website prototypes are.

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User Groups

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