K Wallet Research Round 3 Plan

Team

Researchers: Anthony, Claudia, Isabella, Rachel, and Chris

Document created by: Anthony Coccerino on 10/18/22

Problem Statement

The barriers to entry for new users to onboard into the world of crypto and blockchain are very high, causing many people to avoid it entirely. One of Kadet Wallet’s stated goals is to appeal to new crypto users and experienced crypto users alike. We know from generative, qualitative research that people who have never used crypto have many concerns that prevent them from buying crypto even though they have some interest in doing so. What

Research Goal(s)

Interview users who are both new to crypto (meaning they have no experience using a crypto wallet app) to identify and understand their specific needs, problems, and frustrations