<aside> <img src="/icons/bookmark_purple.svg" alt="/icons/bookmark_purple.svg" width="40px" /> Project Name: Taíno World Conference Immersive Website Authors: Katya Petro and Malihe Eshghavi Team: UX Research Team Iteration: 1

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<aside> <img src="/icons/info-alternate_purple.svg" alt="/icons/info-alternate_purple.svg" width="40px" /> This document sets out the structure of the current research project, defining its goals, methods, and logistics. This is a living document which will be updated throughout the project in line with stakeholders’ needs and as more information comes in.

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• TABLE OF CONTENTS

Project Overview

The goal of the Taíno World project is to create an immersive experience solution that will host future Taíno conferences and will represent a virtual hub of knowledge, providing access to educational content, resources, and media relating to the Taíno language, culture, and community. The theme will revolve around "connections," focusing on linking Taino islands, indigenous communities, and the past with the present.

Project background

• 2023: First in-person Taino conference with ~ 800 attendees.
• 2025: Virtual conference to expand international reach.
• Theme: Connections across language, culture, and history.
• Key Topics: Language, culture, agriculture, ancestral plant knowledge.
• Focus Areas: Cuba, Puerto Rico, Haiti.

Problem (or opportunity statement)

The 2025 virtual conference addresses the historical lack of accurate information on Taino culture, aiming to create an engaging platform to promote heritage and connect Taíno descendants as well as individuals and educators globally. There’s an opportunity to build a virtual hub of knowledge that will combine the key elements of the client’s mission, including education, inclusivity, free access to information, and global outreach.

Main research goals

1. Understand the needs, goals, motivations, and pain points of target users in relation to the Taíno language and cultural preservation.
2. Explore similar digital experiences and similar language and culture revitalization projects.
   • Explore user past experiences & pain points: Explore target users’ experience with finding information about the Taíno language, culture, and community.

Research Objectives

• Uncover user needs and goals: Understand target users’ needs and motivations for engaging with the Taíno language and culture