UX Strategy: Definition and Components
Vision - Improved future state of where the user experience is going and why
Example: Deliver a caring and convenient digital healthcare experience for patients and providers.
Goals - How we’ll know if we’re making progress
| Example Goals: | Example Key Results: |
|---|---|
| User: Increase healthcare access and convenience. | |
| Business: Grow/maintain patient and provider populations. | Growth: 20% increase in new patients |
| Usage: 30% increase in telehealth usage | |
| Retention: Flat for providers and patients |
Plan - The path we take to get there : The plan’s time horizon should mirror the scope of the vision.
Each goal in the UX strategy needs a plan and set of objectives to complete toward achieving it. The plan should be flexible, communicate priority, acknowledge change, and support decision making.
Product vision statement describe the impact and value that a product or service will provide to the people who use it. :
Example: Deliver a caring and convenient digital healthcare experience for patients and providers.
| Example Goals: | User: Provide superior support to patients and providers. Business: Reduce the need for and volume of support inquiries. | | --- | --- | | Example Q2 Plan: | Focus areas and objectives: 1. Appointment scheduling: • Review existing user data from web and mobile app • Run content inventory and audit for gaps • Include schedulers and providers in new research • Resolve inconsistent platforms 2. Personalized-care plans: User research to gauge desirability 3. Online counseling: Business research to gauge viability |