UX Research Team Backlog

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Goal: Ensure the landing page messaging and tone resonate with the community and reflect the organization’s strength and legacy.

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Understand Community Sentiment (optional due to limited time)
- Quick outreach (surveys, 1:1 calls, or social listening) to gather 5-10 key community perspectives.
- Questions around:
  - What this organization means to them?
  - What would they want to hear right now that reassures them that OUAT is still standing strong?
  - What kind of “coming soon” messages would feel most exciting and comforting to them?
Audit Comparable Community-Centered Landing Pages
- Look at 3-5 other community centers, arts programs, or legacy orgs’ landing pages for tone, structure, and calls-to-action.
- Notes:
- How do they convey resilience and “coming soon” without overwhelming detail?
- How do they balance honoring the past while building excitement for the future?
- Since we are still arts focused, use past research to inform our decisions as well!
Rapid Testing on Messaging

Draft a few headline/tagline/message options in collaboration with UX Writing.
Get quick feedback from some community members or internal stakeholders(our team).

UX Writing Team Backlog (Focus: Clear, Warm, Reassuring Messaging)

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Goal: Craft a simple, emotionally resonant landing page message that reflects resilience, legacy, and the promise of a new future.

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Develop Core Message Framework
- Draft a couple test versions of a short “We’re Still Here/Coming Soon” message.
- Each version should:
  - Acknowledge the legacy & loss (with warmth, not heaviness).
  - Emphasize resilience and future vision (“We are rebuilding together”).
  - Feel community-oriented and welcoming (“This is for you. This is your space.”)
Refine Based on Research Input
- Incorporate any key phrases, sentiments, or themes from the research team’s findings.
- Align with the organization’s existing tone
Create Final Copy for Landing Page