The Investor

30 years old;

Goals/motivations:

• Wants to maximize profit within the crypto space via staking and passive income
• Find a wallet with the best and most advanced power features

Behaviors:

• Buys tokens on DEXs
• Keeps an eye on conversion rates
• Sends and receives tokens
• Stake tokens to earn passive income
• Has multiple wallets and keeps coins on cold wallets
• Has dabbled with multiple wallets to find the most powerful/useful one

Frustrations/Pain Points

• Concerned about third party apps leading out of the wallet
• Annoyed that they couldn’t check the transaction status within the wallet/wanted everything “in-house”
• A lack of transparency/warnings of what to expect while taking actions within the app
• Too many steps involved in smart contracts
• Scared of losing money

Potential Personas