Project summary

The Serious Type Production Company (https://theserioustype.org) is a nonprofit based in Carbondale, CO. They are a community of light-hearted, conscious creatives with a mission to uplift youth, in relationship with Nature through the power of authentic expression. The TST Production Company will focus on projects that are made with integrity and intention, covering all mediums; writing, film, art, and music.

In phases 1 and 2, Tech Fleet researched, designed, tested, and started developing the Serious Type (social media) responsive application. In Phase 3, there was a pivot from the previous social media alternative for youth and adolescents to a production company. Phase 4 will pick up Phase 3 designs and research to continue the work toward a live product for the Production Company, with a focus on a collaboration tool.

Project Goals

  1. Continue designs from Phase 3. Design, test, and help launch the new “TST”
  2. Work towards MVP scope of the product as defined in previous phases
  3. Perform exploratory and evaluative UX research throughout the entire project
  4. Create interaction designs for flows in the product per the client’s needs
  5. Create high-fidelity, pixel-perfect design sets representing all pages to be developed
  6. Make recommendations for technical applications based on client constraints: whether that includes front and back-end web development, no-code, or low-code solutions

Project Deliverables

  1. High fidelity, pixel-perfect, responsive designs for desktop, tablet, and mobile.
  2. Feature specifications documented in the form of user stories, acceptance criteria, and UX deliverables.
  3. UX deliverables that the team creates, including (but not limited to) site maps, UI kits, user task flows, user stories, persona edits, user journey edits, etc.
  4. Research and testing insights/recommendations from continuous discovery (zero to many rounds of research per week)
  5. Technical recommendations for a solution that matches the organization’s technical and/or financial constraints