Overview

Today, digital music creation collaboration often lacks cohesion amongst contributors. SyncWav. aims to revolutionize this process by offering musicians a single platform for music creation collaboration.

Working Hypothesis **

A new web-based collaborative DAW can help music producers and musicians collaborate more effectively in a real-time multi-player way, no matter where they are.

Problem Statement

Artists and musicians need a way to synchronously collaborate with multiple team members within their DAW platform so that they can create, produce and complete their tracks in efficiently, no matter where they are in the world.

Unique Value Proposition

A new collaborative tool that allows multiple users to work remotely with their own devices at the same time synchronously or asynchronously (like Figma) to create MIDI, record music, edit files and listen to their works together.

Target Audience

SyncWav caters to both musicians and producers, who are actively seeking collaborative tools to enhance their music production experience. Musicians, spanning all skill levels, and producers overseeing the entire production process are united by a common goal: the desire for efficient, real-time collaboration on a single platform.

Musicians: People interested in creating music digitally - with skill levels ranging from novice to expert.

Producers: An individual responsible for overseeing and guiding the entire music production process, from composition to final recording and mixing.

User Personas

1. The Novice Musician

   Demographics

   • Name: Jake Cruz
   • Pronouns: he/him
   • Age: 25
   • Based: Los Angeles, California
   • Occupation: Univeristy student
   • Experience: Less than a year - Novice
     • Self-taught + occasional tutorials from music buddies
   • Genre: Jazz, Blues

   Goals:

   • He aspires to explore and excel in composing music across diverse genres
   • He wants to craft a unique and customized toolkit within his DAW, enabling him to tailor the software to his specific needs, preferences, and creative workflow.
   • He is eager to engage in collaborative endeavors with fellow musicians, seeking opportunities to enhance his skills and evolve as a musician through shared experiences and learning from others.

   Needs

   • Streamlined Onboarding for Unfamiliar DAW Features & Elements
   • Proactive Support for Novice DAW Users
   • Facilitate Social Collaboration for Musicians

   Motivations

   • Jake finds joy in collaborating with musicians while delving into unfamiliar genres, benefiting greatly from their expertise and deeper knowledge.
   • Jake is very occupied with his school commitments, yet he's determined to preserve his musical talent. Embracing music composition as a hobby through a digital audio workstation (DAW) is an excellent means to nurture his enduring passion for music.

   Pain Points

   • Challenges in Self-Learning
   • DAW complexities are intimidating
   • Hardware and Noise Troubles
   • Unaware of Helpful Features and Plugins

2. The Advanced Musician

   Demographics

   • Name: Danielle Marsh
   • Pronouns: She/Her
   • Age: 33 years old
   • Location: US based, San Francisco
   • Experience: 12 years
   • Genre: Electronic/Dance
   • Occupation: E-commerce manager
     • Self-learner and she studied music in school.

   Goals

   • She wants to create music without the technological aspect of the DAW impending her creative process.
   • She wants to optimize her creation process and improve her creative efficiency.
   • She wants her music to sound as natural as possible.

   Needs

   • Record ideas for songs as fast as possible, for later use.
   • Prerecorded templates can help her when starting with a track or when she lacks inspiration.
   • A way that she can organize her work for easier access, so it doesn’t disturb her creativity.
   • Ability to customize her workspace according to her needs.

   Motivations

   • She wants to improve her music and create new and better songs.
   • As she is a creative person, she wants this to be reflected in her work as well.

   Pain Points

   • Difficulty organizing workspace and unsure where she is in her digital workstation when creating a track.
   • Picking the “right” sounds from the sound library is time consuming, as she has to scroll through all the sounds available.
   • When working with others, the main issue is the delay in hearing the music.
   • When sharing files through another platform, the sound might end up distorted.
   • Exporting stems is very time consuming.

Prioritized User Flows

See prioritization matrix here.

Prioritized for MVP 1: