Product

Feedback is a B2B Web platform that creates a means of connection and provides accessible, location-independent evaluation services between small, values-focused food producers requiring comprehensive, iterative product evaluations with professionals who specialize in evaluating their specific products. Its core function is to create a connection between both parties via the input of select matching variables, such as region or expertise.

Mission: The What?

Assist small, value-focused food producers in making informed product development decisions on par with large corporations by providing access to product development resources.

Vision: The Why?

Ruminate wants to drive change by demystifying food system issues and making information more accessible to those serving the food system.

Who are our users?

• Values-focused small food producers.
• Evaluators.

Problems Feedback looks to solve

• Small-scale producers, especially those businesses who work to balance their values and ethics while staying competitive with larger companies within their sector, have less ability to incorporate informed product R&D services due to limited resources (cost, access to the service provider, e.g.).
• Existing product development services for small businesses (1) are typically not tailored to sustainable food business entities (2) are infrequent or one-time support connections (3) are not in convenient locations or available to all locales (4) and/or are inaccessible due to cost.

Measurable effect of our work

Small, values-focused businesses are able to:

• Sell more, improved products
• Have more robust product lines
• Expand to new markets
• The Feedback platform provides convenient, comprehensive, consistent, and iterative product feedback to meet the producer’s product feedback needs.
• The platform is popular and directly results in increased sales or market expansion for the producer

Long-Term Changes