The Lalich Center empowers survivors of cults and coercive relationships to live meaningful lives by providing lifesaving resources. Further, they offer assistance to mental health professionals and family/friends of cult members, and they educate the public via social media, press and podcast interviews, public and conference presentations, and by providing expert commentary in documentaries.
The Lalich Center’s current website is a splash page with a bare minimum of features, serving as a placeholder while a fully branded site can be built. The Lalich Center’s main objective is to establish an online presence for the organization to complement their upcoming non-profit status and aid in their growth. They are looking for a site that conveys the mission, the expertise and professionalism, and the safety and trustworthiness of the Lalich Center.
<aside> 💡 State the problem. Describe the opportunities available, as well as the value that is created for the user. Tell the key points of the research. Explain why this is a problem and why it's important for your business.
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Survivors of cults and coercive relationship often struggle to find resources and support that are geared towards their unique situation. The help they often find is not suited to their specific needs. This is a problem because it leaves many individuals isolated and makes them less likely to try again or to reach out for more support services.
Research insights from Phase 1 of the Lalich Center project indicate that survivors of cults and coercive relationships need:
The Lalich Center’s business goals relevant to the Phase 1 product are: