UX Writing

Homepage Intros

Two homepage intros options:

1. The story of Once Upon a Time continues with a new chapter...

Once Upon a Time, Inc. has been the premier ballet, dance, and theatre school in Queens, New York since 1980. Although we have lost our founders, we're excited for the relaunch of our website as we honor their memories and begin a new chapter of artistic expression and community togetherness.

2. Located in Queens, NY, Once Upon a Time, Inc. has been empowering the community through the arts since 1980. Despite the loss of our founders, their vision continues to inspire us, and we are rebuilding with renewed resilience. Join us in shaping the next chapter of creativity and connection.

Drafts of future homepage content, navigation bar, and the about us page

https://www.notion.so/tech-fleet-community-dao/OUAT-Site-Content-1d073422c10c466692976e957fe13555

Landing Page

https://www.figma.com/design/U15SBiBknqbWu1LpqrFe4n/OUAT-P0---Landing-Page-%26-Logo-Drafts?node-id=270-4&t=zoYv5Hieu5Pjq4tn-1

Writing Style Guide

This document needs to be continue being edited based on future user testing, feedback from clients, and team research.

https://www.notion.so/tech-fleet-community-dao/Once-Upon-a-Time-Inc-UX-Writing-Style-Guide-Content-Strategy-96903e39758c4b3cb3afc47ad1ca8ad6

SEO Research