Clarity on which information was public vs private in Studio/Project page: 3/5 users were unsure

Things to pass on:

Edit button on project about frame: Users went to side nav, but where else might this button live? Where might users expect to find the edit button or other CTA?

Edit button and confusion with side nav-4/5 users relied on the side nav to get around the experience

Inconsistencies:

• Buttons across the different flows are different
• Progress trackers don’t match

For next steps recommendation in demo:

Clarity on branding and marketing strategy

Be able to answer: Who is the serious type? What do you do? Who do you serve? What do you stand for? Visitors to the site should know exactly from the very beginning.

Color palette and logo should be considered but after clearly defining the above questions