Summary

• Exploring users’ perception on different form of support (community, coach, mentor, etc)
• Looking into the different user segments and industry difference
• Conduct research on users’ motivation for staying on the platform
• Conduct research on the dynamics between the “supply” and “demand” sides

Target audience

• Investigate user segments and differences between various demographics
  • Questions: How does gender, income level, cost of living influence the needs and challenges?
  • Recommendations: Review and analyze the survey data more thoroughly while comparing demographics, needs, motivations, challenges, etc. Perhaps use tools like UserBit, Excel or Google sheets to create charts for better visual evidence.

Design goal 1: Support parents both emotionally and functionally throughout the job search journey

<aside> 💡 User pain point: I want to connect with people in a similar situation as me when looking for jobs or updating my skills, so that I can have ongoing support throughout the job search journey, without feeling that I have to face all the challenges on my own.

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<aside> 💡 User pain point: I want to network with people to gain valuable job search connections and to learn more updated industry insights, so that I can stand out in the crowd as a candidate, without losing job opportunities because of my lack of experience in the field/time away from the field.

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• Potential direction: Build a community

Design goal 2: Help parents receive personalized feedback and guidance in order to land a job after a career gap

<aside> 💡 User pain point: I want to feel confident when trying to return to the workforce, so that I can see my skills and abilities and trust them, without having imposter syndrome.

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• Potential direction: Coach/mentorship/AI

Design goal 3: Help parents achieve family/work balance