Messaging Matrix Google Doc

Sean’s Legacy is dedicated to change.

Our Mission is to lessen the risk of suicide for LGBTQIA+ young people via mentorship and resources.

Our Vision is to empower LGBTQIA+ young people and bring public health to the forefront of suicide prevention.

Our Goal is to turn every day allies into advocates for change.

We are Sean’s Legacy, helping you to not just survive, but thrive.

Overarching questions ATM

❗️Current internal goals

Mission, Vision and Goal statements

Tag lines

Thrive Out Loud copy (older; from S.L. perspective)

Topics (running list)

Messaging should be highly focused on “Awareness”

Update Pillars and Principles?

Content/Copy Hierarchy:

H1 - Brief/catchy.

H2 - Elaborate a little.

H3 or text - Elaborate deeper.

Content starter matrix: (IG, Linked In)

• Reels garner a lot of exposure… is there a way we want to create reels? Maybe with text and visuals rather than someone speaking/showing face?