Reference of Client Kick-off Meeting
Business Goals and Objectives
- To create a community for interaction among the team members, and also to share ideas and speak on ways they can improve the environment in general.
- Enhanced app engagement that encourages more real-world action.
Product Goals and Objectives
High level: To promote user engagement by increasing how much time users spend on the app, which translates to taking more actions to combat climate change.
Goals
Creation of a group feature on the Earth Hero mobile applications (android and iOS) to achieve:
- Mobilization and empowerment of communities to take action
- Getting more users to participate in actions that help their communities
- Getting users to leverage the community feature as personal resources for support and motivation
Objectives
- To make it easy for group leaders to invite people to engage users to fight climate change, and make goals.
- To help Earth Hero achieve its aim, which is to create a community of climate leaders who are focused on changing our current climate state.
Success Criteria & Metrics
- Increase the total number of Earth heroes to 120,000
- Increase the number of actions completed to 600,000
- Increase the number of emissions saved to 120,000,000