When identifying influencers and media contacts to target for the Ruminate Feedback product launch, it's important to consider individuals and outlets within your industry or niche who have a strong following and influence over your target audience.
Industry Experts: Look for individuals who are recognized as experts in the field of feedback management, performance improvement, or related areas. These experts could include authors, keynote speakers, consultants, or thought leaders who have a significant online presence and engage with your target audience.
Business and Technology Bloggers: Identify influential bloggers who write about business, or technology. These bloggers often have dedicated followers and may be interested in exploring and reviewing new tools like Ruminate Feedback.
Business publications: Business Insider, Forbes, Inc., Entrepreneur, TechCrunch, Wired, Mashable, VentureBeat, and others are all great places to get coverage for your app launch and may also be interested in covering your app, especially if you can demonstrate how it can help small businesses. Research their articles and areas of interest to ensure alignment with Ruminate Feedback's value proposition.
Industry Associations and Events: Identify relevant industry associations or conferences related to your industry. These associations often have newsletters, blogs, or event programs where you can contribute articles or secure speaking opportunities.
Podcast Hosts: Explore podcasts that cover topics in your industry. Connect with hosts who have an audience aligned with your target market and consider pitching them for interview opportunities or sponsored episodes.