- Pre-launch (3-6 months before launch)
- Conduct market research to understand the target audience, their needs, and preferences.
- Develop a product roadmap that includes the key features, functionalities, and benefits of the crypto wallet product.
- Build a landing page or website that showcases the key features, benefits, and value proposition of the crypto wallet product and collects email addresses of potential customers who are interested in learning more.
- Create social media accounts (e.g., Twitter, Facebook, LinkedIn) and start building a community of followers who are interested in crypto and blockchain.
- Alpha testing (1-2 months before launch)
- Recruit a small group of alpha testers who will use the crypto wallet product and provide feedback on its features, functionalities, and user experience.
- Conduct usability testing to identify any bugs or issues and address them before launch.
- Continuously communicate with the alpha testers and incorporate their feedback into the product development process.
- Beta testing (1 month before launch)
- Open up the crypto wallet product to a larger group of beta testers who will use the product in real-world scenarios.
- Collect feedback from beta testers and use it to improve the product before launch.
- Run marketing campaigns to build buzz around the upcoming launch and drive sign-ups.
- Launch (Day 1)
- Release the crypto wallet product to the public, including all the key features and functionalities.
- Roll out the marketing plan to reach a wider audience, including social media ads, content marketing, and email campaigns.
- Monitor user feedback and respond promptly to any issues or concerns.
- Post-launch (1-3 months after launch)
- Continue to iterate and improve the product based on user feedback and market demand.
- Monitor key metrics such as user adoption, retention, and revenue.
- Build partnerships with other companies in the crypto and blockchain space to expand the reach of the crypto wallet product.
- Launch new features and functionalities based on user needs and market trends.
Note that these timelines and milestones may vary depending on the specific crypto wallet product, target audience, and market conditions. It's essential to regularly review and adjust the launch plan as needed to ensure the success of the product.