What does MixPanel do?

Mixpanel is an event-based tracking analytics tool. It tracks user interactions with web and mobile applications. Data collected is used to build custom reports and measure and analyze user behavior, including engagement and retention. Mixpanel enables its users to make better product decisions, improve existing products and design better marketing strategies. Mixpanel works with web applications, in particular, SaaS, but also supports mobile apps.

Mixpanel uses your event data to generate a number of out-of-the-box, fully customizable reports that make it easy for anyone to get started. Mixpanel makes it possible to actually take action right away to boost vital performance indicators like conversion and customer retention. Like Amplitude, Mixpanel integrates with many external tools and solutions, so it can handle large volumes of data from various sources. Also like Amplitude, it has solutions for data import and export. It supports Google Cloud, Azure, AWS, and other data warehouses and cloud storage solutions. Data can be collected using customer data platforms (such as mParticle or Twilio’s Segment) or via one of Mixpanel’s SDKs. Mixpanel has some apps that provide different insights. For example, the Signals App provides insight by finding correlations between user actions, the Impact App provides the impact of a new feature by comparing behavior before and after launch. Impact calculates the user adoption of the launch, the impact of the launch on an important event, and the differences between users that adopt the launch and those that do not.

Mixpanel is a powerful data analysis platform that offers robust tracking and analyzing capabilities to help businesses gain insights into user behavior and engagement. It can provide detailed data on user interactions, retention, conversion rates, and more, allowing businesses to make data-driven decisions to improve their products or services.

Mixpanel is a self-serve, do-most-of-it-all analytics platform designed to help you analyze data, and engage, convert, and retain more users. This tool is used by Uber, Google, Zip Recruiter, GoDaddy, and Twitter. It originally focused more on mobile apps, but has since grown to be more product focused. One of the biggest missions of Mixpanel is to help companies “find product-market fit” faster. This includes making major discoveries like learning about the product’s time-to-value quicker and making data-based decisions.

Unlike Google Analytics, Mixpanel is more like an all-in-one platform that directly plugs into your marketing department and does a little bit of everything. What it lacks in depth it makes up for in convenience and usability. Mixpanel has a reputation for being a more user-friendly product for early-stage startups than Google Analytics, which is viewed as best suited for enterprise-sized established businesses. Mixtable has a user-friendly interface that is simple and intuitive, making it easy for users to navigate and analyze data. Push notifications, team communication, integration with major marketing platforms, and user webhooks – Mixpanel gives you granular data AND empowers you to take action.

GDPR Compliance

Mixpanel describes itself as GDPR compliant. Mixpanel is a first-party analytics provider. When you use Mixpanel, you collect and control the data. As a first-party analytics provider, Mixpanel helps users to maintain the confidentiality and security of their data because it remains under their control.

Mixpanel meets GDPR requirements for data subject requests. Mixpanel has invested in simplifying data subject access requests. Customers have access to a suite of dedicated APIs that allow for quick, accurate, and verifiable deletion and access requests from within the Mixpanel application. Mixpanel Privacy Program executes standard contractual clauses coupled with additional security assurance to ensure that data users share with Mixpanel receives legal protections equivalent to those in Europe.

Mixpanel’s European Data Residency Program allows users to process and store personal data collected entirely within their Netherlands-based data center to ensure compliance with the GDPR European data residency requirements. Our Data Residency Program gives you all of Mixpanel’s power while helping you meet your GDPR compliance goals at no additional cost.

Mixpanel’s platform, interface, and systems are designed around privacy and security and help users to meet their privacy obligations by not tracking or collecting information from data subjects unless subjects opt-in to tracking or collection. Mixpanel’s SDKs also make it easy for data subjects to opt out of being tracked on your website or product at any time. Mixpanel’s flexible implementation features allow users to customize, or limit, the amount and extent of data they collect from data subjects.

Mixpanel protects personal information by using platform-wide cryptographic controls. All data is secured in transit using TLS, and encrypted at rest in Mixpanel’s proprietary analytics database.

Pricing:

The Free Plan offer:

• 100k monthly tracked users with 1k events per user.
• no restrictions on the number of user seats and data history.
• access to core reports user journey analysis(insights, flows, retention, and funnels).