Phase: 2

➡️ Associated Figjam board

Objective of the Phase: Refine the donation user flow on the Lalich Center,’s MVP, aligning UX writing/content design, UX design, research, development, and project strategy.

We will gather project materials for Phase 3 UX writers/content designers content designers to lead analyzing, iterating and testing alternative user flows for non-profit donations, in pursuit of increasing donations to the Lalich Center.

Lalich Center Phase 2 - Donation Flow Working Group

• Progress:
  • Figjam board workspace outlining project plan, resources gathered from other teams (i.e. Research, Strategy, etc), and wireframes of the current donation page.
  • Created user stories as it relates to donations.
  • Conducted a competitive analysis of related, and unrelated, nonprofit donation processes.
• Issues:
  • Pushback against UX writers/content designers taking ownership of this issue (this is a content design project).
  • Excluded from meetings where other teams discussed the donation user flow with each other and the client.
  • Ambiguity surrounding tho the donors are and their motivation for donating.
• Goal: Give the Phase 3 UX writing/content design team the tools they need to successfully impact the optimization of this critical user flow.
• Project Deliverables*:*
  • Feature specifications and acceptance criteria.
  • High fidelity, pixel-perfect, responsive designs for desktop, tablet, and mobile.
  • UX deliverables that the team creates, including (but not limited to) site maps, UI kits, user task flows, user stories, user journeys, etc.
  • Research and testing insights and recommendations from continuous discovery.
  • Library of components.
  • UX writing, deliverables, copy, and micro-copy.
• Next steps/ recommendations:
  • Stakeholder interview (Tammie) to build a profile of donors.
  • Work with Development to gain insights into analytics from the current live website (if available). If there is none, coordinate with the Lalich Center to get this information in order to understand user behavior and iterate the donation flow.
  • Have a meeting with Design on day 1 in order to establish where UX writing/content design and UX design’s responsibilities lie (information architecture, user flows are the domain of UX writers/content designers as well!).
  • This project is for any UX writers/content designer who want to do less copywriting and more UX related activities.

What are the unknowns to investigate further?

• We do not have a detailed sense of who Lalich Center donors are.
• We do not know how donors behave (i.e. where they may drop off in the donation user flow process). We should start collecting data early on in Phase 3.
• We don’t know what the most popular/effective content on the website as it relates to the donation conversion process. We should start testing content in Phase 3.
• We don’t know what the final Phase 2 donation flow will look like (as of beginning of Sprint 8).
• We don’t know which payment platform will work best for the outcome we are trying to achieve.
• We don’t know if the Lalich Center will ultimately want to use the optimized version of the donation user flow (this is a chance for you to advocate for your work and ideas which is a real world work related issue for UX writers/content designers)

What project constraints are there?

• The Lalich Center has expressed interest in using PayPal, as a payment platform, to process their donations. What type of data can you gather from PayPal?
• The Phase 2 website was built using Framer, so there are some limitations to using specially built plug-ins for processing PayPal.