To avoid duplicating work efforts, and to encourage greater communication and collaboration, look over each team’s domains of the project.
| Design | Content | Dev | Research | Strategy | Project Management | |
|---|---|---|---|---|---|---|
| PHASE 2 | Information Architecture | |||||
| ****Interaction design | ||||||
| User journey maps | ||||||
| Flow charts and customer experience diagrams | ||||||
| High fidelity designs | ||||||
| Mid-fidelity designs / wireframes - Interview questions | ||||||
| Content outline | ||||||
| Copywriting docs | ||||||
| Content inventory | ||||||
| Information Architecture | ||||||
| Brand identity | ||||||
| Editorial style guide Interview questions | Interaction design | |||||
| Research plans | ||||||
| Presented research results | ||||||
| Surveys | ||||||
| Interview questions | ||||||
| Usability testing | Roadmaps | |||||
| Sprint plans | ||||||
| Backlog upkeep | ||||||
| User stories | ||||||
| Acceptance criteria | Presentations - | |||||
| Timeline status - | ||||||
| Meeting recaps - |
————— Google Account and Calendar creation and maintenance | | PHASE 2(Links) | Design Mid-Fi Homepage ‣ ‣ ‣ | UXW Google Drive UXW Figjam (Phase 0-2) Content inventory Information Architecture Brand identity Editorial style guide | | UXR Phase 2 Figjam Gamification Research White Paper Recruitment Script Usability Test Summary User Flow Recommendations Home Screen Survey | | |
Major accomplishments/updates as told by teams per phase
| Team | Phase 2 |
|---|---|
| UXD | In Phase 2 we designed a fully-interactive Figma prototype of the Learn Taíno MVP that incorporates the results of usability testing. It includes a shortened, but still content-rich, onboarding experience, a new homepage with lesson menus, and a new review tab with a feature to review learned vocabulary. |
We began the phase with a Figma prototype of a content-rich onboarding experience that wasn’t fully-interactive. It introduced Zunzún, taught a lesson on the history of the Taíno people and the reconstruction of their language, taught a language lesson on Taíno greetings, and handled account creation. We started by making the existing designs fully-interactive and incorporating client feedback in preparation for usability testing. Based on the tests conducted by the UX Research team, we decided to refocus the app around a homepage, shorten the onboarding experience, and designed the MVP prototype outlined above. | | UXR | During this phase, we bolstered our participant recruitment efforts by creating a contact list from prior phases as well as outreach scripts and infographics for social media distribution, primarily targeting people of Taíno descent for our usability tests. We also produced a white paper on Gamification based on prior industry research, developed a usability testing guide, and conducted a series of usability tests to gauge the success of our introductory flow design. We organized our findings using an affinity map and prioritization matrix, which we further analyzed in our insights and recommendations for the other UX teams. From there, we brainstormed home screen ideas but soon realized we needed to develop a better understanding of our scope for this project before undergoing that process, and thus pivoted to draft a survey for Phase 3 that focused on understanding user content preferences. | | UXW | During this phase, we developed and elevated existing content by analyzing user feedback from usability testing insights using Affinity Mapping. Along with the iterations of existing content, came further development of the brand’s identity, the content style guide, more concise content, and a streamlined onboarding and introduction experience. We built the foundation of the brands identity by creating a Brand Voice chart that identifies four core principles to help the content throughout the app remain on brand. We also conducted gamification research from a content perspective, with the plan to synthesize with the Research team, but as we had to pivot, this research will now be used in a later phase. We also rethought Zunzún, the “mascot,” as less of a mascot and more of a Guide or companion/narrator, as this feels more on brand, and reminds the user that they are not alone. We also created a document to keep alignment with the design team close and open to communication. Our next steps are to: continue developing the brand voice and identity, continue to iterate as closely as possible, conduct competitive analysis on homepage content, and any other content/design work we would need to contribute to for this phases goals. | | Product | |