Consumer GTM Worksheet

Product: Kadet Wallet

A self-custodial wallet designed to empower experienced blockchain users with the tools to transition from custodial services while providing a comprehensive educational experience and easy access to Testnet.

1. AUDIENCE

• Identify your super-specific who:

  • Real People:

    • George, a tech-savvy marketing analyst
    • Jessie, a finance professional interested in diversifying into crypto
    • Alex, a software developer keen on blockchain innovations.

    Common traits: Tech-oriented, security-conscious, looking for autonomy in managing their finances.

  • Existing Users: Early adopters of blockchain technologies who are now seeking enhanced security and control over their assets.

    Common traits: Technologically proficient, value independence, and security.

  • Life Improvement: Jessie, whose investments in crypto can now be managed more securely and independently.

  • Reduced Pain: Alex, who has struggled with the limitations and security concerns of custodial wallets.

  • Willing to Pay: Morgan, looking for a robust solution that offers both security and educational resources to transition smoothly to self-custodial wallets.

• Profile:
  • Age range: 25-45
  • Job title: Professionals like Software Developers, Financial Analysts, Tech Entrepreneurs
  • Interests: Technology, Cryptocurrencies, Personal Finance Management, Investing
  • Where they live: Urban areas with robust tech industries such as San Francisco, New York, London
  • Where they spend most of their time, online and offline: Online on platforms like Reddit, LinkedIn, Crypto Forums; offline in tech meetups, conferences
  • What is most important to them in this product: Security, autonomy, ease of use, comprehensive educational content - “addressing the educational barriers and simplifying the learning curve for new users of self-custodial wallets”

2. HOOK

• One-sentence pitch:
  • v1: Transition to managing your digital assets independently with Kadet Wallet, the self-custodial wallet that guides you every step of the way with superior educational tools and easy Testnet access.
  • v2: Manage your digital assets independently with Kadet Wallet, the self-custodial wallet that simplifies every step with top-notch education and easy Testnet access.
  • v3: Guiding your transition to secure, independent digital asset management.
  • v4: Hands-on support for your journey to independent digital asset management.
• How users describe your product:

"A secure gateway to managing my own crypto with comprehensive hand-holding throughout the transition process.”

• What’s unique about your product:

The combination of easy Testnet access and focus on educational content that guides users through every step.

• Job your product is doing for people:

It educates and empowers users to confidently transition to managing their digital assets independently.

• Attention-grabbing aspect:

The emphasis on easing the transition with step-by-step educational support and practical Testnet applications.

3. KICKSTART

• Find your super-specific who
  • Reach out to friends and colleagues: Engage directly with individuals like Morgan, Jessie, and Alex to gather initial feedback and refine the product.
  • Enlist influencers (organically): Collaborate with blockchain influencers who are renowned for their educational content, showcasing the step-by-step benefits of Kadet Wallet
  • Go where your target audience hangs out (online): Engage in kadenaecosystem.com, crypto forums and Reddit/Discord groups dedicated to blockchain and cryptocurrency discussions.

4. GROWTH ENGINE

• Become world-class at one growth engine
  • Primary Growth Engine: Virality
    • Strategy: Leverage TechFleet’s large community and following to encourage word-of-mouth → Still thinking about this.. how to organically grow through word-of-mouth without seeming exploitative of the community. → something to do with teaching/ gaining experience in the web3 space utilizing tools like kwallet - showcasing the ease of use and teaching aspect of it?
  • Secondary Growth Engine: SEO
    • Focus: Complement the virality strategy by ensuring high visibility in search engines for key terms related to non-custodial wallets, transitioning to self-custody, and educational resources on using Testnet. Content will be tailored to attract and educate users who are actively searching for information on managing digital assets securely and independently.