Thoughts by Anthony C.

Goals: What do we want to know?

• What is the primary motivation for their interest in crypto?
• What has stopped them from already buying crypto?
• Level of knowledge (and sources of information)?
• Preconceptions re: Crypto
• What will incite them to try crypto?
• Have they heard of Kadena and are they willing to try it?

Topics to Cover/Questions to Ask

• Level of knowledge re: Crypto
• Level of knowledge re: NFT
• Level of knowledge re: Different types of coins and blockchains
• Level of knowledge re: Kadena
• Feelings regarding:
  • Age of technology
  • Lack of clarity regarding regulation
  • Anonymity of users
  • Security issues
  • Lack of traditional financial systems
  • Learning curve
• Investment sophistication/activity re: Traditional financial markets
• Awareness of negative news (e.g. Environmental concerns)
• Do they want to learn before doing or learn by doing?
• What products have they used that confused/intimidated them in the past but are comfortable with now? How did they learn?
• Are their concerns more about the technological learning curve or fear of losing money?
• What interests or excites them about crypto?