• July 3, 11:30AM PST

(I kept disconnecting with bad connection issues for some reason, so sorry if these notes aren’t too thorough)

Previously did storyboarding and user journeys.

User Journeys - empathize with personas and what they’re trying to achieve, what their main goals are.

Start taking pain points and affinity mapping, determine themes. Go into problem statement and evaluate thinking from product strategy and research.

Affinity mapping - opportunity to derive overlapping themes or outliers, each member of the team is assigned a persona.

Themes

• Information and Knowledge
• Connecting with speakers/the community
• Networking
• Content Validation
• Conference Details
• Innovation and Display - Website
• Creating an engaging website
• Educating others/sharing content
• Language Learning
• SEO