<aside> 🎯 Research Goals

• To understand the challenges faced by stay-at-home parents when reentering workforce
  • Identify different sources of the challenges (confidence, skill gaps, family responsibilities, etc)
  • To understand what support or resources can be helpful for stay-at-home parents when reentering the workforce
• To understand how they are tackling or have tackled those challenges
• Explore parents’ motivations for staying at home and returning to the workforce. </aside>

<aside> ❓ Research Questions

• What are the most important needs of stay-at-home parents reentering the workforce?
• What are ways we could help meet those needs?
• What is already being done in the market to help our target audience? What made it effective/ineffective? </aside>

<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> Temporary Legend Ayako’s comments Sam’s comments Original question from Interview Script Questions Ayako thought were redundant or unnecessary to the survey

</aside>

Screening section

If we’re planning on sending this to a wider audience (including participants we haven’t had the opportunity to screen), I think we need a screening section. I tried to make it very short.

• Are you, or have you ever been, a stay-at-home parent, guardian, or caregiver?
  • Yes
  • No (reject)
  • Other (please specify) (reject)
• Are you planning on returning to the workforce?
  • Already returned to the workforce
  • Yes, I plan to return to the workforce
  • No, I don’t plan to return to the workforce (reject)
  • Unsure/undecided (reject)

Demographics

• Demographics questions

General questions

• How long have you been a stay-at-home parent, guardian, or caregiver?
  • 0-1 year
  • 1-2 years
  • 2-3 years
  • 3-5 years
  • 5-10 years
  • More than 10 years
• Why did you become a stay-at-home parent, guardian or caregiver? (Select all that apply)
  • Personal choice to prioritize family and/or child-rearing
  • Financial considerations (e.g., cost of childcare or other care)
  • Lack of suitable care options
  • Need to support a family member with special needs or health concerns
  • Cultural or societal expectations
  • Temporary decision due to specific circumstances (e.g. partner’s job, relocation)
  • Other (Please specify)
• How long have you been out of the workforce?
  • 0-1 year
  • 1-2 years
  • 2-3 years
  • 3-5 years
  • 5-10 years
  • More than 10 years
• When did you decide to return to the workforce?
• Why did you decide to return to the workforce? (Select all that apply)
  • Financial reasons or the need for additional income
  • Renewed interest or passion in specific field or industry
  • Need for personal fulfillment outside of caregiving responsibilities
  • Improvement in childcare options or support systems
  • Partner’s career stability or changes in family circumstances
  • Kids are old enough
  • Other (please specify)

“Yes, I plan to return” branch (i.e. not working yet)

“Already working” branch