Name	Focus
https://themomproject.com/	Job listings
https://www.irelaunch.com/	Events, Work Programs, Job listings
https://pathforward.org/	Webinars, Events, Job listings
https://powertofly.com	Career advice, Job listings
https://linkedin.com	career networking, offers courses for premium members
https://indeed.com	offers a career guide for finding a job, resume & cover letter building, interviewing, pay and overall career development
http://thesecondshift.com	Job Listings/ for highly-skilled, vetted experts who are available for short-term projects, parental leave fill-ins, part-time roles, and other flexible opportunities.
https://www.irelaunch.com	Job board and support
https://adplist.org	Mentorship, learning resources via blog and live courses, talent recommendation by mentors to help talents land jobs and get discovered
https://cultivate.com/platform/	An AI coach to empower leaders.
https://www.blackproductmanagers.com	Personal coaching and mock interviews
https://www.tealhq.com	resume builder, work style assessment
https://www.tryexponent.com	interview prep, mock interviews, coaching

Website/ platform	Direct/ Indirect	Focus	Business / company questions					User questions
			Target objective/ job of the site	Popular feature/s	Important functionalities provided by site	Marketing strategies (partnerships)	Unique value proposition	Target users	Objectives of users for visits	Key user flows	Key features used by users	Pain points
https://themomproject.com/	Direct	Job listings, continuing education in the form of articles	committed to helping women remain active in the workforce	- job board (talent community for both employee + employer)

• “the study” = helpful resources for job search and overall career
• resume review
• “rally” = mentorship program | - has a library of articles that range from topics in career, diversity inclusion, the hiring process, and parental support | - partnership w rise = scholarship program committed to accelerating equity for moms of colour | - dedicated to parents in the workforce | - moms, dads, and allies (employers and employees) | - for those who wish to return to the workforce, build new career skills | - profile creation (creating user profile to increase interest from prospective employers)
• access resources for the job search using “the study” that offers how-tos, tips and tricks
• resume building tools | - job board
• “the study” library | - doesn’t source a list of careers within the healthcare, engineering/construction and industrial industry
• lacks a community
• no guidance on where to start on the site, especially for those who are returning to the job force | | https://www.irelaunch.com/ | Direct | Events, Work Programs, Job listings | For anyone who wants to return to a paid workforce after a career break | - Return to work programs - Job board - Podcast (podcast features interviews with relaunchers, employers, and experts in the field.) | - Networking & community engagement ( hosts discussion forums and online communities) - Coaching and career resources | - Partnerships & collaboration (with companies, organizations and human resources) - Testimonials & Success stories (to build credibility) | specialized in career relaunch for anyone with career breaks | - Individuals who have taken a career break and are seeking to reenter the workforce -Parents & caregivers | - Job search -Upskilling -Networking -access to return to work programs | — Sign up with details (as relauncher) -Option to Upload or Build resume - Create profile - Search jobs — Access all return to work programs or country specific | — Search opportunities — Search return to work programs | — Limited job listings | | https://pathforward.org/ | Direct | Returnships, Webinars, Events, Job listings | People who want to restart their careers after time spent focused on caregiving. | Returnship programs and partnerships with companies. | Returnship matching program | -We have established strategic partnerships with various companies to create returnship opportunities. | Pathforward returnships are forward-thinking employers who are committed to thinking differently about talent. | Caregivers have taken a career break to care for a loved one. | Look for return ships. | Sign up for the newsletter. Try the Returnship Matcher (which is a job board with filters specific for career breakers. Apply for Returnships | -Returnship Matcher | Each returnship program has a designated minimum requirement for the length of the career break. | | https://powertofly.com | | Career advice, Job listings | Focused on getting more women in tech, to connect skilled women professionals with companies and opportunities that support diversity, inclusion, and remote work | - Job board -Employer profiles (provides insights into company value, culture and available jobs) -Virtual events -mentorship programs | - Networking with hiring managers & other diverse professionals -monthly job fairs - virtual events & career advice | - Partnerships with Employers | - Company profiles & insights -Upskilling and mentorship | Women who want to return to work, seeking remote work, women in tech | - Job search -Networking & building connections | - Sign up as a Talent -Follow companies that hire -View jobs and Events -Access community | - Personalized Job search -Networking through live chats -Upskilling and career advancements through Webinars | - Inaccurate Job matches | | https://linkedin.com | indirect | career networking, offers courses for premium members | - connect with the world’s professionals
• to create economic opportunities for every member of the global workforce | - profile creation and optimization
• connections and networking
• job search/recruitment
• News feed
• Groups and communities
• Linkedin Learning | - professional networking with employers and those in similar field
• Linkedin Learning | - has a lot of advertising solutions for businesses to reach their target audience on the platform (sponsored content, inMail, display ads)
• partnered with various talent management and recruitment platforms/companies | - offers professional networking with employers, career development courses, news feed that provides users with industry insights and knowledge sharing | - the global workforce (those who are looking to hire, those who are job searching, career transitioners, students, etc) | - to bulid a professional network by connecting with others and following companies | - profile creation
• connecting with others
• exploring news feed
• Job searching and career development
• engaging with content (publish articles, share updates w connections)
• utilize premium features (optional) | - profile optimization
• connecting with others
• job board
• news feed
• social feed | - spam and irrelevant connection requests
• limited free features
• job search competition
• privacy and data collection | | https://indeed.com | Indirect | offers a career guide for finding a job, resume & cover letter building, interviewing, pay and overall career development | Provide opportunities for all job seekers. mainly focused on the USA | (Most key features are geared towards recruiters as that's who pays indeed)
• job board
• FInd salaries
• Company reviews
• Resume help -Saved jobs
• Profile
• My demographics | - Resume help (Affordable resume assistance to help you get hired faster)
• Demographics | -PPC on google
• Tiktok partnership in India to promote indeed as the ideal place to find a job to Gen Z (According to startup talky | - large list of jobs
• employer tools | All job seekers | Job search | - Finding jobs that meet their given criteria.
• Applying for jobs
• Getting resume help | Filtered job search | -scams
• lack of international presence | | http://thesecondshift.com | Indirect | Job Listings/ for highly-skilled, vetted experts who are available for short-term projects, parental leave fill-ins, part-time roles, and other flexible opportunities. | connect businesses with top tier female talent for special projects, connect members (female talent) with projects from businesses | marketplace for jobs and for talent | matching algorithm, vetting and verification process, quick turn around times (proposals in 24 hours), direct negotiations between users, they handle paperwork | free to join, no commitment, payment occurs after work starts, businesses pay 15% of project cost, members pay 5% | Filling roles and projects with remarkable women | Women with a proven track record, 10+ years of experience, businesses that need freelance work | Fill roles for a project (businesses), find projects to work on (members) | Members: onboarding and vetting process, sending proposals, searching for projects ——— Businesses: posting project, going through proposals ——- Both: negotiations | Marketplace for jobs and for talent | fees to pay, caters to a very specific niche | | https://www.irelaunch.com | Direct | Job board and support | help people get back into the workforce after taking a career break | job board, facebook community, resources (articles, webinars, podcasts) | Job board | Webinars, curriculum, one day events | Works with employers to build and expand career reentry programs. Provides resources to relaunchers | Anyone looking to relaunch their career after a break | Relaunch their career after a break, learn more about how they can do it | Sign up for newsletter, relaunch readiness assessment, search for jobs | Facebook group where users can interact with one another, job board, resources (webinars, podcast, articles) | Could be overwhelming, tons of information and things to sift through, might not be super personalized | | https://adplist.org | Indirect | Mentorship, learning resources via blog and live courses, talent recommendation by mentors to help talents land jobs and get discovered | provides designers and developers with mentors in the tech industry | - mentorship seeking
• learning resources (courses) | - seeking a mentor in the tech industry | - social media partnerships
• collaboration with tech communities (groups on linkedin, schools, bootcamps, etc) | - providing users with mentorship access for free | - designers and developers (junior level, career transitioners and above) | - seeking a mentor | - profile creation
• browing and search
• mentor-mentee connection
• mentorship engagement
• mentorship progress and completion | - seeking mentorship from other designers and developers around the world | - limited availability of mentors
• quality of mentorship
• technical issues with platform experience | | https://cultivate.com/platform/ | indirect | An AI coach which helps leaders be better leaders. | To coach leaders in the workplace to be better at communication | - Insights and coaching based on real-world interactions | - Analysis of email and chat communication in the workspace in order to provide feedback and insights | B2B, business dev. | Cultivate improves the behaviors that predict better manager performance, answering the elusive question of coaching ROI | SMEs and corporate | Objectives is to become a better performing manager. | -review feedback | feedback systems from AI | HAving to request demos | | https://www.blackproductmanagers.com | Indirect | Personal coaching, classes, mock interviews, and events. | To create the most authentic and impactful way for Black Product managers to advance their careers | They offer a diverse range of classes and workshops designed to enhance skills, foster community, and provide opportunities for growth. | Members have exclusive access to a highly engaged Slack community consisting of Black Product managers employed by organizations worldwide. This community offers valuable insights, referrals, and support to fellow members seeking opportunities for employment, advancement, or salary negotiations. | Partnerships with Linkedin and Facebook. | The Black Product Managers Network is committed to increasing the representation of Black individuals in the field of product management. By promoting diversity, we aim to create teams that are less likely to unintentionally develop products with racist elements. | Black individuals hailing from various corners of the globe. | Break into product management, or get promoted. | -Create a profile, apply for membership, and pay dues. | Once individuals become members, they gain access to a vibrant Slack community group. This group serves as a platform for members to engage in discussions, seek support, and collaborate. Additionally, members can benefit from specialized courses on salary negotiation and navigating the crucial first 90 days of a new role. | Possible pain point $150 membership fee per yr | | https://www.tealhq.com | Indirect | resume builder, work style assessment | Help build and track career growth plan | -Build resume -Track job applications | -Jobs database and internal application process -Resume assistance -AI tools for automated processes | -Chrome extention to add jobs in personal database -Testimonials -free membership with limited features | -jobs import from multiple platforms through chrome extension. | Working professionals and career changers | Track their career growth and job applications | Create account > profile > Collect jobs from different platforms > track applications | -resume builder -job application assistance -trackers | -limited tracking options -less customisation | | https://www.tryexponent.com | indirect | interview prep, mock interviews, coaching | Help prepare for tech interviews | -close community -connection with tech industry experts | -mock interviews -learning tools -professional courses | -partnership with universities -tech experts as a career coach | - 1:1 coaching from industry experts | - young professionals | - interview preparations
• coaching guidance | buy membership > get appointment/s > attend the session | - Mock interviews
• courses
• | - paid platform | | https://www.amiga-muenchen.de/ | Indirect | Career support for expats in Munich (local) | Career counselling | - mentorship
• career events | - resume assistance
• job applications support
• job fairs | - online and in person events
• partnerships with universities and companies | - all round assistance for expats in Munich | expat professionals | to prepare for German job market | Send email > get connected > coaching and assistance > attend events and job fairs | - events
• 1:1 / groups coaching | - local platform
• limited interview support
• limited professions covered | | Collected data analysis | | - Job listings
• Help with resume/ applying for jobs
• Education | - help individuals connect and get back into the workforce
• professional connections/networking | -Job marketplace -educational tools
• resume builders | - learning/library of courses, articles etc
• community platforms (slack, social feed)
• program matching opportunities (mentorship, resume help) | - partnerships with employers, companies, scholarship programs | - dedicated to entering individuals back into the workforce
• promoting diversity in the workforce
• providing individuals w access to professional networks, career development programs and mentorship | - Parents ( Moms) -Women -Career relaunchers/ transitioners ) | - Career Relaunch, -Career advancements, -Networking & Job opportunities, -Mentorship & Support | -Create a profile. -Job search board and apply | - social media groups - Job boards - courses, events | - limited job listings in limited fields
• paid membership
• only a few mentorship options |

Website/ platform	Strengths	Weaknesses	Opportunities	Threats
https://themomproject.com/	- niche focus - connecting talented professional mothers (parents) with job opportunities	- limited market focus - targets mostly professional mothers, which narrows its potential user base

• geographic limitations - excluding professional mothers located outside specific geographic regions | - has the opportunity to expand its reach and user base by targeting additional geographic regions and expanding its industry coverage to a wider range of skills and professions | - attracting and retaining a mass of professional mothers and employers on the platform can be a bit challenging
• faces competition from other job platforms or organizations that offer flexible work arrangements that benefit parents
• doesn’t keep up with emerging trends, user expectations and advancements in ux | | https://www.irelaunch.com/ | - Specialized focus on individuals re-entering workforce -Employer network & Partnerships | - Limited job listings | - Growing demand for return-to-work programs. | -Increased competition amongst other similar services. | | https://pathforward.org/ | -Focus on returnships | Not a lot of returnship opportunities | More returnship partnerships | Not enough opportunities for returnships | | https://powertofly.com | - Focus on Diversity and Inclusion -Remote work opportunities | Geographic Limitations (Only in US) | Expand its reach into new geographic markets | Competitive Landscape | | https://linkedin.com | - primary focus on professional networking sets it apart from other social media platforms | - limited free features such as access to inMail and detailed analytics
• interface feels monotonous and less engaging compared to other social media platforms | - learning and development: opportunity to expand it’s e-learning offerings and provide a comprehensive platform for professional skill development | - competition: several emerging platforms such as indeed, and glassdoor
• privacy and security concerns | | https://indeed.com | Number of listings; assistive features; ease of use; transparency; reach; SEO; | -Lack of international presence; scams | Establish brand globally; plausible networking service; events; Content production | General competition; niche competition (Competition for niched job markets); | | http://thesecondshift.com | - quality of talent and niche focus, quality of jobs/projects | - probably very competitive to land jobs or projects | - potential expansion into helping career changers | - not having enough opportunities - reaching the specific types of users | | https://www.irelaunch.com | - works with employers to develop career relaunch pathways within companies; lots of information about relaunching a career | - lots of information but potentially not a lot of real opportunities | - | - attracting companies that want to hire relaunchers | | https://adplist.org | - unique platform, caters to designers and developers to help them connect with mentors in the tech industry for free | - limited mentor availability
• mismatched mentor expectations: compatibility issues in terms of goals, expertise, and availability | - can invest in improvements to its platform, by incorporating user feedback, adding new features other than mentorship | - attracting and retaining active users for both mentors and mentees | | https://cultivate.com/platform/ | Innovative use of technology; immediate feedback in natural environment. | Marketing; language diversity | Language diversity; marketing and content creation | duplicate products with additional features, and better marketing. | | https://www.blackproductmanagers.com | Focus is centered on supporting and empowering underrepresented individuals in the field of product management. | One potential area for improvement is that there is currently a higher representation of male team members compared to female team members. | Assisting young Black adults who are embarking on their careers by encouraging them to explore opportunities in Product Management. | As the BPM community expands, will there be ample individuals who are committed to giving back and supporting the community. | | https://www.tealhq.com | - Great integration of AI tools
• Assistance in job application
• career growth plan | - Lack of customisation
• No personal help/ guidance = no coaching, training | - Career guidance courses
• Mentorship | - over dependence on auto generated results | | https://www.tryexponent.com | - 1:1 coaching from industry experts
• mock interviews with experts | - nothing free on platform
• No soft skills development | - additional education material
• text based assistance | - dilution of quality services | | https://www.amiga-muenchen.de/ | - niche in the local market | - lesser publicity
• lack of connection with experienced professionals | - more collaboration with companies
• career courses | - not all professions covered so eliminates many companies as well as users | | Collective Data analysis | - Number of job listings
• Niching product to tailor to target user group | -Geographic limitation. -Limited Mentors/No mentorships programs | - Expansion into international markets -Inclusive & diversification for Returnship programs -Better Employer partnerships & collaborations with organizations. | - competition from other platforms - Attracting and retaining talent and opportunities |