Competitive analysis goal: compare the tone & content of each competitor's website

• Resources
• Referrals
• Updates on Legislative Policies | Women who have been directly as well as indirectly impacted by incarceration | They are part of the Power in Unity Policy Fellowship (which empowers system-impacted families to advocate for criminal justice reform through education, training, and legislative action.) | - Referrals to other organizations
• Resources | - Advocacy Support & Organizations
• Resources & Information
• Community Involvement | Even though the information is okay and free of grammar errors, the content is basic and lacks clarity.
• Advocacy and Support organizations don’t provide detailed service descriptions—you have to click each one to learn more.
• For Resources, the links are minimally explained, making it hard for newcomers to navigate or know where to start.
• Additionally, key call-to-action buttons, like mailing list and donation links, are not easily visible. | The competitors’ content primarily covers information about their mission, who they are, and how they help. However, most of the additional resources are external links, with limited in-depth content directly on the site. | The tone and style across the content convey an empathetic, professional, and empowering voice that aligns with the organization’s mission. | Tone Type:
• Professional and formal with empathetic undertones.

Emotional Inflection: - Empathy and encouragement.

• Authoritative and informative.

Perspective:

• Third-person with limited first-person use.

Evaluation: - Suitable for the audience.

| Sentence Length:

• The content tends toward long and complex sentence, especially in the program description and mission statement.

Complexity:

• The text uses formal and multisyllabic words that may challenge readers with lover literacy levels or those under stress.

Jargon:

• Moderate

Adherence to Plain Language Principles: - Partially adherent (could use simpler sentence structures and concrete examples)

Overall Readability Score: - Moderate to Challenging. | Proper Heading Structure. - The content includes clear section tittles.

Language Complexity - The text uses formal and complex language, which could create barriers for users with cognitive disabilities or limited literacy.

Content Layout for Accessibility: - The content features long blocks of text, which can be overwhelming.

Contextual Information Missing in Links - Links lack context or descriptions, which impacts accessibility and user experience. | **- Contextual Information Missing in Links

• Hidden Call-to-Action Buttons

• Lack of Contact Options

• Missing Social Media Links

• Confusing Newsletter Subscription Process.** | While the website has a strong purpose and good intentions, its usability and accessibility challenges detract from its effectiveness. Improvements in navigation, call-to-actions, and overall structure would significantly enhance the user experience and better support the organization's goals. | | Impact Justice | https://impactjustice.org/ | indirect | - Homes for the formerly incarcerated

• Mentorship

• Creating opportunities for formerly and currently incarcerated people | | | | | | | | | | | | | | Root and Rebound | https://www.rootandrebound.org/ | indirect | -Reentry services for people impacted by incarceration

• | | | | | | | | | | | | | | Defy Ventures | https://www.defyventures.org/ | Indirect | -Entrepreneur Bootcamp for formerly incarcerated people who have achieved stable housing and employment -Provides business accelerator programs to those who have done the entrepreneur bootcamp. | -Formerly incarcerated individuals who have since reentered the workforce and have stable housing. | -Empowering formerly incarcerated people to enter the business world reducing return-to-prison rates from over 30% to less than 10% | -For EITs (Entrepreneur in Training those entering the program) -For Volunteers -For donors | -Our story -Our Community -Take Action -Press -Blog -Shop | Most of the content is stories from EITs, Volunteers and other first hand experiences from people who have worked with the organization. Mostly quotes. There are longer form stories in the blog posts. | Stories from alumni of the group and community members | Professional, uplifting, at times somber and serious when talking about how incarceration effected them | -Inspiring, lots of talk of second chances and making change for the EITs -Emotional inflection, discussing impact as “meaningful impact” -Discussing how they can improve the system is hopeful. | Good readability. Sentences are short and longer paragraphs are kept in small blocks. , | Low accessibility. Poor contrast between text color and backgroud | Easy to navigate. Footer has site map and header has large and bold keywords for users. | Overall this is a good website easy to navigate and understand. I think it can be improved by having more information for the EITs. | | First Step Alliance | https://www.firststepalliance.org/ | Direct | | | | | | | | | | | | | |