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💡 A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.
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🍽️ Table of contents
📔 Project Overview
Identify opportunities for Mutantis to stand out in the web3 trading card game market. Examine the strengths of competitors and which audiences they attract. Discover what creates long-term value for players and keeps them engaged with the game. Begin formulating unique value that Mutantis could deliver to players.
Hypotheses, goals & research questions
| Hypotheses |
Goals |
Research questions |
| People are frustrated with having ‘rugged’ NFTs that aren’t serving a purpose. |
Create a product that people can use to extend the usefulness of their NFT collection. |
- How common is this issue? |
- Would there be an interest for burning/mutating NFTs that haven’t been rugged?
- Are there particular groups of NFTs that make up a significant portion rugged cards? |
| People enjoy games that allow them to alter, customize, and compete against other players. | Design a customization and competition format that is intuitive, fun, and appealing. | - Are current NFT trading card games appealing to narrow audiences?
- How might we create something with broad appeal?
- What is the learning curve like on these games? (And how can we make it easier?) |
| Most NFT owners are under 35 years old, and about 4 times more likely to be male. | Create a product that appeals to a wider audience. | - What are the driving factors behind this demographic trend?
- Are there issues that are keeping other groups alienated/hesitant to play?
- Are there features that would encourage a wider range of people to play?
- Could an option to focus on collaboration make a difference in attracting potential players? |
🛠️ The setup
Tools
- Competitor analysis may inform a concentrated S.W.O.T. analysis in which we can focus on identifying the unique selling points (USP’s) for Mutantis and its advantages over competitors. We may also be able to identify new or overlooked audience groups.
Mutantis Figjam Workspace
https://www.figma.com/file/EWnNocYNoTzmqBwkCHTj8J/Mutantis-Phase-0-Roadmap?type=whiteboard&node-id=0%3A1&t=OBqb1f5ip4RDrci7-1
🏁 Competitor Analysis
Which of the competitors will you be looking at in this research? Add them in the table below. Then take a look at the following rows to gain an understanding of similarities between our product and that of the other competitors.
| Company Name |
Reddit |
Gods Unchained |
Parallel |
Axie Infinity |
Dogami |
Real Zoo |
Pokémon |
MTG |
Other card games? |
Cryptokitties |
| Users |
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| Primary Target audience |
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- Power users |
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- Gaming and NFT enthusiasts | | | | | | |
| Secondary target Audience | | | | - Players drawn to nostalgic games | | | | | | |
| Customer reviews | n/a | | | - Extremely polarized | | | | | | |
| Product | | | | | | | | | | |
| USP’s (unique selling proposition) | | | | - Nostalgia
- Longevity (released in 2018) | | | | | | |
| Feature List | | | | - Breed, collect, and raise Axies
- Build kingdoms
- PvE (adventure mode)
- PvP (arena mode)
- Build teams of Axies for battles | | | | | | |
| Product strengths | | | | - Established user base
- Axie types contribute to strategy element (similar to Pokémon)
- Super cute | | | | | | |
| Product weaknesses | | | | - Game updates making already-owned Axies useless
- Can get very expensive (pay to win)
- Learning curve could be steep | | | | | | |
| Do users have to pay? How? | | | | - Technically, no, but they won’t be able to do much | | | | | | |
| How do people “win” the game? | | | | - Not story-based enough to have a definite end
- Monetizing Axies is a major goal | | | | | | |
| How do they provide incentives for players? | | | | - Breeding Axies results in skill and ability boosts
(very strategic)
- Some Axies can end up being very valuable
- Online community and events | | | | | | |
| P2E elements | | | | - Uses the Ethereum blockchain
- Created a sidechain, Ronin, to avoid gas fees
- In-game coin (Small Love Potion)
- Governance tokens (AXS)
- Investing in stronger Axies and teams can help players be more likely to succeed in battles
- All in-game assets are NFTs and can be traded in the open marketplace
- Transactions happen in wETH | | | | | | |
| UX/UI | | | | | | | | | | |
| Tone of voice | | | | - Light-hearted and fun
- Reminiscent of turn-based RPGs of the 80’s and 90’s | | | | | | |
| Color scheme | | | | - Vivid and warm
- Very colorful | | | | | | |
| Interaction | | | | - point/click or touch | | | | | | |
| How does the game play work? | | | | - Similar to turn-based and card-based RPGs
- Strategy involved in building teams, customizing Axies, and resource accumulation
- Battle is a popular way to earn tokens | | | | | | |
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