Meeting Summary: Client Workshop – Scope Refinement and Kickoff Review

📅 Date: January 29, 2025

📍 Meeting Type: Client Workshop

Attendees: Lead PMs (Amir, Gelon, Oana, Yelena, Danni), Apprentices (Spencer, Rachel, Stephanie, Sampada, Yiyoung), Client (Brinleigh)

Key Discussion Points

1. Project Status & Team Charters

• Spencer Fong confirmed attendance and highlighted the progress on team charters, with completion anticipated by the end of the week.
• Amir Panahi discussed the product strategy for the free tier for creators, emphasizing UI design.
• Brinleigh Murphy-Reuter supported the approach while advocating for a unique design, leading to branding discussions.

2. Branding & Design Strategy

• Danni raised concerns about adhering to the existing style guide vs. developing a new visual identity.
• The team agreed on a new design direction rather than relying on the existing branding.
• Brinleigh emphasized the need for a balanced tone ensuring the design isn’t too whimsical or overly serious.

3. Youth Creator Council Collaboration

• Brinleigh introduced the Youth Creator Council, consisting of medical students who will assist in the design process.
• Danni was encouraged to collaborate with a council member specializing in graphic design.

4. Verisign Pilot: Target Audience & Competitive Landscape

• Focus on health content creators and expanding outreach to non-health creators to address misinformation.
• New content creation and fact-checking features were highlighted as priorities.