Description

These guidelines serve as a “rulebook” for the consistent expression of Life Beautified and it defines how the brand should be communicated across all touch points. When a brand is consistent across all channels, it creates a reliable, trustworthy, and memorable brand that can help it differentiate among the competition and create loyalty among customers.

How to Use

Refer to the guide when crafting messaging and drafting in-product ux writing (where applicable), website copy, marketing materials, testimonials, social media posts, other digital marketing channels + more. All these elements should reinforce the messaging provided in these guidelines.

Reference:

• Brand Guidelines (Version 1)
• Client Worksheets (in progress 🚧*)*
• Visual Direction and Guidelines (Phase 1 to further be validated in Phase 2)