“Good Design, when it’s done well, becomes invisible.” - Jared Spool
User experience deals with the study of how humans interact with the world. Whether physical or digital, User Interfaces must be engineered to help humans accomplish their goals. Behind it all, the human brain helps us take in information, perceive it, and interpret the world.
What makes a “Good” Design? What makes a “Poor” Design?
The most successful, self-evident, and intuitive Designs have no “friction” between the user and the interface. But what causes “friction” in user experiences? And how can UX designers reduce friction successfully?
They must do so by understanding the inner workings of the human brain. A human being’s physical or cognitive abilities may affect how they interact with it. Everyone’s brain functions in similar ways that affect how we interpret, view, and take in the world. To understand how to build an interface that “just works” and makes sense, people must first understand how our brains operate. Understanding Brain Psychology is a strong foundation for building interfaces. With it, you can understand how people perceive, think, and act based on the functions of the brain.
This class is a deep dive in human Brain Psychology as it relates to UX design and UX research work. It will teach you practical applications of Brain Psychology and how to apply these principles in UX design and UX research to increase intuitiveness and self-evidence.
This class offers a crucial foundation for anyone trying to be a professional UX or Product Designer because it provides the theories of Brain Psychology in the context of user interface design. Learning these skills helps anyone in the UX or Product field become better designers with stronger fundamental skills.