Documentation / Recommendations for Phase II

Team:

Product Owner Leads

Leland Hsu

Yu Zuo

John Holliday

Product Owner Apprentices

Aline Carbonaro

Krystal Muckle

Tomomi Summers

Product Plan and Timeline

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Overall Summary of Phase I - What we did

The Product Team explored the space of using asynchronous video in the hiring process. Our client, UX Cabin, had a focus on improving efficiency in hiring UX professionals by using asynchronous (or recorded, one-way) videos to cover basic interview questions, gain a sense of the candidate’s soft skills, and to remove the scheduling obstacles inherent in live interviewing. Please see below for our list of artifacts and week-by-week processes for more context.

During the 8 weeks, the Product Strategy team performed the following:

1. Identified the problem the client wanted (AVI interview dilemmas Candidates vs HMs)
2. Worked with Research to perform Discovery interviews on AVI issues
3. Analyzed Direct Competitors to identify positioning in the market
4. Determined the feasible scope for Phase 1 delivery
5. Developed the strategy for Async MVP and future product direction (Lean Canvas strategy)

Our key findings and insights, as well as details and full artifacts of this work are below.

🌟 High-Level Findings

<aside> 1️⃣ Red Ocean market: Competitors already have a product with advantage within the video interview space

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<aside> 2️⃣ A majority of competitors ONLY FOCUS on Hiring Manager needs, and less on Candidate needs

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<aside> 3️⃣ Candidates have more negative experiences with AVI or Video interview process, which calls for more practice and support

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<aside> 4️⃣ Because of this, the team decided to focus on the first MVP for a candidate interview practice community to develop their skills and confidence when interviewing. This is to serve as Async’s edge and Hiring Manager buy-in

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