There are many ways to test user experiences and learn from users besides interviews. UX Research follows the Scientific Method to create assumptions and test them with experiments. Researchers must ensure they're building objective tests; building subjective tests can lead to poor results and poor UX. This class teaches students how to build objective experiments for any kind of research method, and how to analyze the results of data using the power of AI. In the class you will learn all aspects of experiment-building, analysis, and storytelling through data that comes from primary research. You'll practice with real test plans based on a real research subject.
This class can help anyone who is trying to master skills of research learn how to approach the experimentation side of research, and how to analyze the data that comes from qualitative research. With these skills you will be able to empower teams to become human-centered at any organization in the world, and do it in quick and comprehensive ways.